Russell Lacey is a professor of marketing at the University of New Orleans. He earned his PhD at the University of Alabama in 2003 and joined UNO’s faculty that same year. He was promoted to Associate Professor with tenure in 2008.
Russell’s research has been accepted for publication at many peer reviewed
marketing journals, including: Journal of Service Research, Marketing Letters,
Journal of Business Research, Journal of Advertising Research, Journal of Marketing
Theory & Practice, Journal of Business and Industrial Marketing, Journal
of Consumer Marketing, Journal of Relationship Marketing, Health Marketing Quarterly,
among others.
Russell has authored or co-authored book chapters for the upcoming books Consumer
Behavior Knowledge for Effective Sports Marketing and Handbook of Relationship
Marketing. He contributed to the book Relationship Marketing: Gaining
Competitive Advantage Through Customer Satisfaction and Customer Retention
and has published in many marketing conference proceedings.
Russell’s current scholarly research interests explore linkages between
relationship marketing and corporate social responsibility as well as studying
the marketing impact of sponsoring and staging events and experiences. As a
teacher, he specializes in strategic marketing management, services marketing
management, and healthcare marketing.
Russell primarily teaches graduate-level marketing courses. He currently teaches
in UNO's MBA and MS healthcare management programs. In addition, he teaches
in UNO’s executive MBA programs at New Orleans and San Juan, Puerto Rico.
Russell previously taught at the University of Alabama and at the University
of Innsbruck in Austria as part of UNO’s international summer school program.
Prior to his academic career, Russell accumulated more than 12 years of corporate marketing management experience. He worked for Blue Cross and Blue Shield of Kansas City as a marketing research analyst, product manager, and marketing research manager. He worked for Baylor Health Care System in Dallas as a marketing manager, director of strategic planning & business development, and as a senior level marketing consultant.
Russell is married to Sarah Roberts Lacey. They have two boys, Braxton and Preston,
and reside in Mandeville, Louisiana. His oldest son, Julian, attends Central
Michigan University in Mount Pleasant, Michigan.