Russell Lacey is an Associate Professor of Marketing at Xavier University in Cincinnati, Ohio. Russell earned his PhD in Marketing at the University of Alabama in 2003 and spent the next 8 years at the University of New Orleans, before joining Xavier University in August 2011. Prior to his academic career, he gained more than 12 years of corporate marketing management experience, most notably with Blue Cross and Blue Shield of Kansas City and Baylor Health Care System in Dallas, Texas.

Russell teaches both undergraduate and graduate-level marketing courses at Xavier University. He specializes in marketing strategy, services marketing, and healthcare marketing. He has extensive executive education experience, having taught for University of New Orleans’ executive MBA program in San Juan, Puerto Rico for 5 years and UNO’s Executive MS in healthcare management for 8 years. He also taught undergraduate courses at the University of Innsbruck in Austria as part of UNO’ International summer program.

Russell’s current research interests explore linkages between relationship marketing and corporate social responsibility as well as studying the marketing impact of sponsoring and staging events and experiences. He has extensively examined how customer loyalty programs benefit customers and companies. His research has been published in many peer reviewed marketing journals, including: Journal of Service Research, Marketing Letters, Journal of Business Research, Journal of Business Ethics, Journal of Advertising Research, Journal of Marketing Theory & Practice, Journal of Business and Industrial Marketing, among others.

Russell and his wife Sarah have two sons, Braxton (7) and Preston (3) and recently moved to Mason, Ohio. His oldest son, Julian (22) attends Central Michigan University. He enjoys spending time with his family, traveling, and recreational sports. He is an avid sports fan of the Phoenix Suns, Kansas City Chiefs, and Alabama Crimson Tide.