Russell Lacey is a Professor of Marketing at the University of New Orleans. He earned his PhD in Marketing at the University of Alabama in 2003 and joined the University of New Orleans that same year. He was promoted to Associate Professor with tenure in 2008. Prior to his academic career, he gained more than 12 years of corporate marketing management experience, most notably with Blue Cross and Blue Shield of Kansas City (1988-1994) and Baylor Health Care System (1994-1997; 2001-2003) in Dallas, Texas.

Russell primarily teaches graduate-level marketing courses for MBA and MS students at the University of New Orleans. In addition, he has taught for University of New Orleans’ Executive MBA program in San Juan, Puerto Rico since 2006 and the Executive MS in Healthcare Management since 2004. He specializes in Strategic Marketing Management, Advanced Services Marketing, and Healthcare Marketing. Russell’s previous teaching experiences were at the University of Alabama in Tuscaloosa (while enrolled in the marketing doctoral program) as well as the University of Innsbruck in Austria as part of University of New Orleans’ International Summer School Program in 2006.

Russell’s current research interests explore linkages between relationship marketing and corporate social responsibility as well as studying the marketing impact of sponsoring and staging events and experiences. He also has extensively examined how customer loyalty programs benefit customers and sponsoring firms. His research has been accepted for publication at many peer reviewed marketing journals, including: Journal of Service Research, Marketing Letters, Journal of Business Research, Journal of Business Ethics, Journal of Advertising Research, Journal of Marketing Theory & Practice, Journal of Business and Industrial Marketing, Journal of Services Marketing, among others.

In addition to journal articles, Russell is a contributing author to two upcoming books: Handbook on Research in Relationship Marketing (Edward Elgar Publishing, 2011) and Consumer Behavior Knowledge for Effective Sports and Events Marketing (Routledge, 2011). Previously, he contributed to the book Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention (Springer, 2000).   

Finally, on a personal note, Russell and his wife Sarah, have two boys, Braxton (6) and Preston (2) and live in Mandeville, Louisiana. His oldest son, Julian (20) attends Central Michigan University. He enjoys spending time with his family, traveling, and riding bikes. He is a passionate sports fan and long time fan of the Kansas City Chiefs, Alabama Crimson Tide, and Phoenix Suns.