Russell Lacey is Associate Professor of Marketing at the University of New Orleans. He earned his PhD at the University of Alabama in May 2003.

Professor Lacey has more than 12 years of corporate marketing management experience. He joined Blue Cross & Blue Shield of Kansas City as a senior marketing analyst in 1988. In 1990, he was promoted to product manager and in 1992 accepted the promotion to serve as Manager of Corporate Research & Product Development for BCBSKC. In 1994, he became a marketing manager at Baylor Health Care System in Dallas, Texas. In 1995 he was promoted to Director of Strategic Planning & Business Development. After leaving Baylor to pursue his doctoral degree, he returned to Dallas in 2001 while finishing his dissertation on drivers and outcomes of customer loyalty while serving as a marketing consultant at Baylor until August 2003.

Professor Lacey’s research has been accepted for publication at many peer reviewed marketing journals, including: Journal of Service Research, Marketing Letters, Journal of Advertising Research, Journal of Marketing Theory & Practice, Journal of Business and Industrial Marketing, Journal of Consumer Marketing, Journal of Relationship Marketing, Journal of Marketing Communications, Health Marketing Quarterly, and Marketing Health Services. He also is a contributor to the book Relationship Marketing: Gaining Competitive Advantage through Customer Satisfaction and Customer Retention and has published in numerous marketing and management conference proceedings.

Professor Lacey is currently working on several empirically supported research studies. He continues to work with other Gulf Coast marketing researchers to investigate consumer behaviors in the aftermath of Hurricane Katrina. Working with another set of scholars, he is studying the effects of event marketing and sponsorship of events. During the summer of 2008, he worked with the New Orleans Hornets to complete the data collection phase to a follow-up study to assess the impact of community service initiatives on building more committed customer relationships.

Professor Lacey teaches undergraduate and graduate level marketing courses, including UNO's Executive Masters of Science in Health Care Management in New Orleans and its MBA program in San Juan, Puerto Rico. At UNO, Dr. Lacey teaches Strategic Marketing Management, Advanced Services Marketing Management, Health Care Marketing, Marketing Strategy, Services Marketing, and Principles of Marketing. He also has taught at the University of Alabama and at UNO’s International Summer School program in Innsbruck, Austria during the summer of 2006.

Russell Lacey, along with his wife Sarah and their two young children Braxton and Preston, live in Mandeville, Louisiana. His oldest son, Julian, lives in Columbiaville, Michigan.