CURRICULUM VITAE

RUSSELL LACEY, Ph.D.
Department of Marketing
Xavier University
Williams College of Business
316 Smith Hall
3800 Victory Parkway
Cincinnati, Ohio 45207

Tel. (513) 745-3049
Fax (513) 745-3692
e-mail: laceyr@xavier.edu

3966 Avalon Trail
Lebanon, Ohio 45036
cell (513) 846-1666

EDUCATION

University of Alabama, Tuscaloosa – Marketing – Ph.D. – 2003

University of Missouri, Kansas City – Finance – M.B.A. – 1988

University of Missouri, Kansas City – Marketing – B.B.A. – 1986

ACADEMIC EXPERIENCE

Xavier University, Cincinnati, Ohio:
Associate Professor of Marketing, 2011-

University of New Orleans:
Associate Professor of Marketing, 2008-2011
Assistant Professor of Marketing, 2003-2008

University of Alabama:
Research Assistant/Teaching Assistant, 1997-2001

PROFESSIONAL EXPERIENCE

Baylor Health Care System, Dallas, Texas:
Marketing Consultant, Strategic Planning & Business Development, 2001-2003
Director of Strategic Planning & Business Development, 1995-1997
Marketing Manager, 1994-1995

Blue Cross and Blue Shield of Kansas City:
Manager of Corporate Research & Product Development, 1992-1994
Product Manager, 1990-1992
Senior Marketing Analyst, 1988-1990


SCHOLARLY AND CREATIVE PRODUCTIVITY


Peer Reviewed Journal Articles:

Lacey, Russell (2011), "How Customer Voice Contributes to Stronger Service Provider Relationships," Journal of Services Marketing, Forthcoming.

Close, Angeline G., and Russell Lacey, "How the Anticipation CAn Be as Great as the Experience: Explaining Event Sponsorship Exhibit Outcomes via Affective Forecasting Theory," Journal of Current Issues and Research in Advertising, Forthcoming.

Kennett-Hensel, Pamela A. Julie Z. Sneath, and Russell Lacey (2011), “Liminality and Consumption in the Aftermath of a Natural Disaster,” Journal of Consumer Marketing, Forthcoming.

Lacey, Russell and Pamela A. Kennett-Hensel (2010), “Longitudinal Effects of Corporate Social Responsibility on Customer Relationships,” Journal of Business Ethics, 97 (4) 581-597.

Lacey, Russell, Angeline G. Close, and R. Zachary Finney (2010), “The Pivotal Roles of Product Knowledge and Corporate Social Responsibility on Event Sponsorship Effectiveness,” Journal of Business Research, 63 (11), 1222-1228.

Lacey, Russell (2009), “Limited Influence of Loyalty Program Membership on Relational Outcomes,” Journal of Consumer Marketing, 26(Summer/Fall), 392-402.

Sneath, Julie Z. and Russell Lacey (2009), “Marketing Defibrillation Training Programs and Bystander Intervention Support,” Health Marketing Quarterly, 26 (2), 87-97.

Sneath, Julie Z., Russell Lacey, and Pamela A. Kennett-Hensel (2009), “Coping With a Natural Disaster: Losses, Emotions and Impulsive and Compulsive Buying,” Marketing Letters, 20(1), 45-60.

Lacey, Russell and Robert M. Morgan (2009), “Customer Advocacy and the Impact of B2B Loyalty Programs,” Journal of Business and Industrial Marketing, 24(1), 3-13.

Lacey, (2007), “Relational Drivers of Customer Commitment,” Journal of Marketing Theory & Practice, 15(4), 315-335.

Lacey, Russell, Jaebeom Suh, and Robert M. Morgan (2007), “Differential Effects of Preferential Treatment Levels on Relational Outcomes,” Journal of Service Research, 9(3), 241-256.

Lacey, Russell and Robert M. Morgan (2007), “Committed Customers as Strategic Marketing Resources,” Journal of Relationship Marketing, 6(2), 51-66.

Lacey, Russell, Julie Z. Sneath, R. Zachary Finney, and Angeline G. Close (2007), “The Impact of Repeat Attendance on Event Sponsorship Effects,” Journal of Marketing Communications, 13(4), 243-255.

Close, Angeline G., R. Zachary Finney, Russell Lacey, and Julie Z. Sneath (2006), “Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand,” Journal of Advertising Research, 46(4), 373-381.

Lacey, Russell and Julie Z. Sneath (2006), “Customer Loyalty Programs: Are They Fair To Consumers?” Journal of Consumer Marketing, 23(7), 464-470.

Sneath, Julie Z., Russell Lacey, Robert Zachary Finney, and Angeline G. Close (2006), “Balancing Act,” Marketing Health Services, 26 (Spring), 27-32.

Lacey, Russell (2000), “Dimensions of the Ideal HMO Brand,” Marketing Health Services, 20 (Spring), 32-36.


Book Chapters:

Russell Lacey (2012), “Relationship Marketing Tools: Understanding the Value of Loyalty Programs,” in Handbook on Research in Relationship Marketing, Robert M. Morgan, George Deitz, and Janet Turner Parish, eds., Edward Elgar Publishing, Forthcoming.

Pamela A. Kennett-Hensel, Russell Lacey, and Matt Biggers (2011), “The Impact of Corporate Social Responsibility on NBA Fan Relationships: A Conceptual Framework,” in Consumer Behavior Knowledge for Effective Sports and Event Marketing, Lynn R. Kahle and Angeline G. Close, eds., Routledge, 135-157.

R. Zachary Finney, Russell Lacey, and Angeline G. Close (2011), “Event Marketing and Sponsorship: Lessons Learned from the Tour de Georgia Cycling Races,” in Consumer Behavior Knowledge for Effective Sports and Event Marketing, Lynn R. Kahle and Angeline G. Close, eds., Routledge, 261-285.

Morgan, Robert M., Tammy N. Crutchfield, and Russell Lacey (2000), “Patronage and Loyalty Strategies: Understanding the Behavioral and Attitudinal Outcomes of Customer Retention Programs,” in Relationship Marketing: Gaining Competitive Advantage Through Customer Retention, Thorsten Henning-Thurau and Ursula Hansen, eds., Berlin: Springer, 71-87.


Refereed Proceedings:

Close, Angeline G., Russell Lacey, and R. Zachary Finney (2011), "Event Sponsorship and the Impact of Corporate Social Responsibility," O.C. Ferrell and G. Thomas M. Hult, eds. Academy of Marketing Science/2011 AMS Annual Conference Proceedings.

Close, Angeline G., Russell Lacey, and R. Zachary Finney (2011), “Event Sponsorship and the Impact of Corporate Social Responsibility,” Academy of Marketing Science/2011 AMS Annual Conference Proceedings, Forthcoming.

Lacey, Russell (2009), "The Best Offense is a Good Defense: Defensive Marketing Effects of Customer Voice," in Advances in Marketing, Embracing Challenges & Change – A Global Perspective, William J. Kehoe and Linda K. Whitten, eds. Society for Marketing Advances 2009 Proceedings, 258-259.

Pamela A. Kennett-Hensel, Russell Lacey, Julie Z. Sneath, and Cherie Courseault Trumbach (2009), “’Hurricane Katrina and Retailing Therapy: Tales of Devastation and Shopping,” European Institute of Retailing and Service Studies, Book of Abstracts, 16th Recent Advances in Retailing & Services Sciences Conference, 79.

Lacey, Russell, Pamela A. Kennett-Hensel, and Julie Z. Sneath (2009), “Consumer Behavior Research in the Aftermath of a Natural Disaster: Lessons Learned,” in Marketing Theory and Applications, Kristy Reynolds and J. Chris White, eds. 2009 American Marketing Association Winter Educators Conference Proceedings, 259-260.

Pamela A. Kennett-Hensel, Julie Z. Sneath, and Russell Lacey (2008), “’Traumaticalized” Consumers: Examining Marketing Stakeholder Responsibility in the Aftermath of Hurricane Katrina,” in Advances in Marketing, Issues, Strategies and Theories, William J. Kehoe and Linda Whitten, eds. Society for Marketing Advances 2008 Proceedings, 79-80.

Kennett-Hensel, Pamela A., Russell Lacey, and Julie Z. Sneath (2008), “Impulsive and Compulsive Buying Behavior: the Aftermath of Hurricane Katrina,” The Proceedings of the Society for Consumer Psychology 2008 Winter Conference, Maria L. Cronley and Dhananjav Nayakankuppam, eds. The Society of Consumer Psychology, 371-374.

Lacey, Russell, Angeline G. Close, and R. Zachary Finney (2007), “Impact of Event Marketing on Brand Image and Purchase Intentions: Affective Forecasting at a Sponsored Event,” in Advances in Marketing, Concepts, Models and Theories, William J. Kehoe and Linda Whitten, eds. Society for Marketing Advances, 2007 Proceedings, 12-13.

Parish, Janet Turner, Jaeboem Suh and Russell Lacey (2003), “Relationship Quality and New Product Adoption: A Conceptual Framework,” in Advances in Marketing, Pedagogy, Philosophy and Processes, William Kehoe and Linda Whitten, eds. Society for Marketing Advances, 2003 Proceedings, 190-191.

Lacey, Russell, Louis Marino, and Robert M. Morgan (2001), “Joint Venture Success is More than Survival: A Relationship-based Measure,” Strategic Management Society.


Papers Currently Under Review:

Close, Angeline G., Russell Lacey, and R. Zachary Finney, “Fit Matters? Asymmetrical Impact on Sponsors and Event Marketers," submitted to Journal of Advertising Research.

Russell Lacey and Angeline G. Close, "Linking Service Brand Sponsors and Sports Events to Strengthen Consumer Relationships," submitted to International Journal of Sports Marketing & Sponsorship.

Close, Angeline G., Russell Lacey, and R. Zachary Finney, “Sponsored Event Marketing Effectiveness Insights from Affective Forecasting Theory,” invited to revise and resubmit to Journal of Current Issues and Research in Advertising.

Close, Angeline G., Russell Lacey, and R. Zachary Finney, “Fit Matters? Asymmetrical Impact on Sponsors and Event Marketers,” submitted to Journal of Advertising.


Working Papers:

Lacey, Russell and Pamela A. Kennett-Hensel, “Motivator Versus Hygiene Affects of Corporate Social Responsibility on Customer Relationships,” (third stage of data collection completed).

Sneath, Julie Z., Pamela A. Kennett-Hensel and Russell Lacey, HOw an Economic Recession and Lingering Effects of a Natural Disaster Influence Compulsive Buying," (data analysis completed).


PRESENTATIONS AT ACADEMIC AND PROFESSIONAL MEETINGS

“How Corporate Social Responsibility Can Enhance Event Sponsorship Effectiveness,” co-authored with Angeline Close and Zach Finney, presented at the 2010 American Marketing Association Summer Educators’ Conference at a special interest group Consumer Behavior: Marketing, Consumption and Consumer Well-being in Boston, MA on August 14, 2010.

“The Best Offense is a Good Defense: Defensive Marketing Effects of Customer Voice,” presented and published as an extended abstract in the proceedings of the Society for Marketing Advances Conference, in New Orleans, LA, on November 6, 2009.

“Consumer Behavior Research in the Aftermath of a Natural Disaster: Lessons Learned,” co-authored with Pamela A. Kennett-Hensel, and Julie Z. Sneath, presented and published as an extended abstract at the 2009 American Marketing Association Winter Educators’ Conference in Tampa, FL on February 22, 2009.

“Assessing the Impact of an NBA Franchise’s CSR Initiatives on Consumer Behavior,” co-authored with Pamela A. Kennett-Hensel and Christine Morgan, presented at the 2008 American Marketing Association Summer Educators’ Conference at a special session organized jointly by the Consumer Behavior and Sports Marketing Special Interest Groups in San Diego, CA on August 8, 2008.

"Sporting Event Sponsorship: The Role of Affective Forecasting on Brand Image and Purchase Intentions", co-authored with Angeline C. Close and R. Zachary Finney, presented at the 2008 American Marketing Association Summer Educators’ Conference at a special session organized jointly by the Consumer Behavior and Sports Marketing Special Interest Groups in San Diego, CA on August 8, 2008.

“Impulsive and Compulsive Buying Behavior: The Aftermath of Hurricane Katrina,” co-authored with Pamela A. Kennett-Hensel and Julie Z. Sneath, presented and published as an extended abstract in the proceedings of the Society for Consumer Psychology Conference, in New Orleans, LA, on February 23, 2008.

“Impact of Event Marketing on Brand Image and Purchase Intentions: Affective Forecasting at a Sponsored Event,” co-authored with Angeline C. Close and R. Zachary Finney, presented and published as an extended abstract in the proceedings of the Society for Marketing Advances Conference in San Antonio, TX, on November 8, 2007.

“Strengthening ROI and other Event Marketing Outcomes,” presented at International Special Events Society New Orleans Chapter, in the Louisiana Superdome in New Orleans, on October 11, 2006.

“Relationship Quality and New Product Adoption: A Conceptual Framework,” co-authored with Janet Parish and Jaeboem Suh, presented and published as an extended abstract in the proceedings of the Society for Marketing Advances Conference, in New Orleans, LA, on November 5, 2003.


OTHER SCHOLARLY OR CREATIVE ACTIVITIES

Chair of Session at Professional Meetings:

“Satisfaction – Antecedents and Outcomes,” at the 2010 American Marketing Association Winter Educators’ Conference in New Orleans, LA on February 20, 2010.

“Contemporary Issues in Marketing Research,” at the 2009 American Marketing Association Winter Educators’ Conference in Tampa, FL on February 22, 2009.

“Working With Students in Advising, Group Projects, and Establishing Trust,” at the Annual Meeting of the Society for Marketing Advances, in New Orleans, LA on November 4, 2003.

Moderator at Professional Meetings:

Moderated “Annual Agency Principals Panel Discussion" at the American Marketing Association New Orleans Professional Chapter Luncheon in New Orleans, LA on May 12, 2011.

Moderated “Louisiana Brand Panel Discussion” (of marketing experts representing Tabasco, Zatarain’s, Luzianne, and Abita Beer) at the American Marketing Association New Orleans Professional Chapter Luncheon in New Orleans, LA on December 9, 2010.

Panel Member at Professional Meetings:

“What Can the Professional Chapter Do For You?” (Leadership Session), at the Annual International Collegiate Conference, in New Orleans, LA on April 10, 2010.

Faculty advisor roundtable participant at the American Marketing Association International Collegiate Conference, New Orleans, LA on April 15, 2005.

Reviewer:

Ad hoc reviewer, Journal of Business Ethics.
Ad hoc reviewer, Journal of Interactive Marketing.
Ad hoc reviewer, International Journal of Management Reviews.
Ad hoc reviewer, Journal of Business Ethics
Ad hoc reviewer, Journal of Interactive Marketing
Ad hoc reviewer, International Journal of Management Reviews
2010 American Marketing Association Winter Educators’ Conference Proceedings
2009 Marketing Management Association Conference Proceedings
2008 Society for Marketing Advances Conference Proceedings
2007 Society for Marketing Advances Conference Proceedings
2004 Society for Marketing Advances Conference Proceedings
2003 Society for Marketing Advances Conference Proceedings

COURSES ORGANIZED AND TAUGHT

Xavier University:

• Marketing Strategy
• Principles of Marketing

University of New Orleans:

• Strategic Marketing Management (MBAs, Executive MBAs in San Juan, Puerto Rico)
• Health Care Marketing (MSHCMs, Executive MSHCMs)
• Advanced Services Marketing Management (MBAs)
• Marketing Strategy (Seniors)
• Services Marketing (Juniors, Seniors, including as faculty of UNO International Summer School Faculty at the University of Innsbruck, Austria)
• Principles of Marketing (Juniors, Seniors, including as faculty of UNO International Summer School Faculty at the University of Innsbruck, Austria)
• Marketing Foundations for Managers (MBAs)

University of Alabama:

• Retail Management
• Consumer Behavior

ACADEMIC AWARDS

Research:

Won Best Case Writing and Research Track for paper entitled “Traumaticalized Consumers: Examining Marketing Stakeholder Responsibility in the Aftermath of Hurricane Katrina,” co-authored with Pamela A. Kennett-Hensel and Julie Z. Sneath, at the Society for Marketing Advances Conference in St. Petersburg Beach, FL on November 7, 2008.

Honorable Mention for Best Competitive Paper for paper entitled “Impulsive and Compulsive Buying Behavior: The Aftermath of Hurricane Katrina,” co-authored with Pamela A. Kennett-Hensel and Julie Z. Sneath, at the Society for Consumer Psychology 2008 Winter Conference in New Orleans, LA, on February 22, 2008.

University of Alabama, Recognition of Academic Excellence, Dudley Ray Watson & Taylor E. Little Award, 2003-2004

Society for Marketing Advances (SMA) Doctoral Consortium Representative, 2001

University of Alabama, Minnie & Sam Pizitz Scholarship, 2000-2001

Teaching:

Outstanding teaching award presented by Executive Masters in Health Care Management Class of 2004

Service:

Faculty Advisor of the Year, American Marketing Association University of New Orleans Student Chapter, 2004-2005


PROFESSIONAL MEMBERSHIP AND SERVICE

• Co-Vice President of Collegiate Relations, American Marketing Association, New Orleans Professional Chapter (2007-2011)
• Member, American Marketing Association
• Member, Society for Marketing Advances
• Member, Society for Consumer Psychology

0N-CAMPUS SERVICE

• Member of University Admissions Committee, UNO (2009-2011)
• Member of Graduate Programs Committee, UNO College of Business (2008-2011)
• Member of Masters of Science Health Care Management Committee, UNO College of Business (2008-2011)
• Faculty advisor for the American Marketing Association UNO Student Chapter (2003-2008)

OTHER SERVICE

Produced third installment of longitudinal marketing report for New Orleans Hornets Senior Management on corporate social responsibility-relationship marketing study (September 2010).

Performed and presented follow-up marketing report for New Orleans Hornets Senior Management on corporate social responsibility-relationship marketing study (January 2010)

Organized and moderated sports marketing panel discussion at New Orleans Arena for American Marketing Association New Orleans Chapter Special Event (November 2009)

Performed and presented a marketing report for New Orleans Hornets Senior Management regarding corporate social responsibility-relationship marketing study (January 2009)

Interviewed and quoted in New Orleans Times-Picayune “Despite Business Woes Nationwide, Retailers Like Macy’s and Dillards See Opportunity in New Orleans (November 2008)

Performed 2008 Tour de Georgia sponsorship/event marketing assessment for AT&T and United Community Bank (September 2008)

Performed 2007 Tour de Georgia sponsorship/event marketing assessment for Medalist Sports and AT&T (June 2007)

Interviewed and quoted in Toronto Star article “The Psychology Behind Points” (April 2007)

Invited for hospital campus tour and visit with administrators and clinicians at the Mayo Clinic in Rochester, Minnesota (June 2006)